Music Campaign Concepts

Concept/Art Direction This collection features self-initiated concept projects that explore visual identities, album campaigns, and storytelling through design. Each piece reimagines an artist's world using branding, symbolism, and cohesive visual systems to create concepts that feel authentic to their music.

Conan Gray: Wishbone x Found Heaven

This piece interprets the relationship between Conan Gray's Wishbone and Found Heaven albums as two parts of the same emotional arc. A unified symbol combines elements from both eras, using contrast and fracture to reflect growth from fragility to acceptance.

Olivia Rodrigo: You Seem Pretty Sad for a Girl So in Love

This concept series explores the visual identity of Olivia Rodrigo's You Seem Pretty Sad for a Girl So in Love. Inspired by the album's themes of vulnerability, confidence, and emotional contradiction, the designs translate its storytelling into bold, expressive visuals that capture both its softness and intensity.