Zona Tea

Collaborative Flavor Rebrand Worked as part of a collaborative team to concept and design a partial rebrand for Arizona Iced Tea, with a focus on promoting underrepresented flavors in their lineup. Developed my own visual direction and packaging design for select flavors, aiming to refresh the brand’s appeal among younger audiences while maintaining its iconic style. The project challenged us to think strategically about brand perception, shelf appeal, and consumer engagement.